FINSLEY GATE WHARF

UK
2021

A British National Heritage Site, the once abandoned industrial site along the Liverpool canal is now a functioning restaurant, museum and nature center. I was hired to design the entire site’s branding, digital platforms and interior design.

Tools

PHOTOSHOP
ILLUSTRATOR
INDESIGN
PREMIERE PRO

Role

RESEARCH
STRATEGY
ART DIRECTION
UI/UX DESIGN
INTERIOR DESIGN
INTERPRETATION DESIGN
SOCIAL MEDIA

The Brief

Create the entire brand identity, website, social media and marketing materials for the newly refurbished historic site.

The Challenge

Conserving the original essence of the historic site while making it accessible and and attractive to a wide range of audiences. The design and voice had to be consistent throughout the multi-purpose site.

What I did

I created a brand identity that is true to the historic essence of the site while incorporating a modern touch through the digital and marketing materials.

Research & Development

Since this is a National Heritage historic site, I had many references to take from to create a fresh new brand that had touches of a rich, historic past. The site was once a working forge and a steel factory during the industrial revolution. I based my decisions on colors, typography, textures, photo treatments and design based on the early 20th century. I also was inspired by the canal and the culture of highly decorative canal boats which can still be seen passing by the wharf today. We wanted to keep the branding true to its historic past while still being sophisticated and modern.

Strategy

Our goal was to create a space that celebrates the cultural heritage of Burnley, UK and where people can come together. We came up with a tag line that celebrates coming together and celebrating. The site is a place where people can eat, celebrate together, listen to live music, enjoy the natural habitat and even a working museum forge!

Logo variations

Mobile Version

INTERIOR DESIGN MOCK UPS

SOCIAL MEDIA

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