CBRE / STREET SENSE
*While confidentiality agreements limit what I can share, the following details are publicly available.
OAXIS by GLP sets a new benchmark in the logistics sector by combining large-scale capacity with a focus on sustainability, community engagement, and strategic urban integration, distinguishing it from traditional distribution centers. My full spectrum role encompassed a variety of deliverables and responsibilities, ranging from brand strategy to designing the final arts, merch products, web and marketing touchpoints.
MY ROLE
NAMING
CREATIVE STRATEGY
LOGO / BRAND IDENTITY
IM / PITCH DECKS
UI / WEB DESIGN
MERCH & MARKETING
The Brief
Re-imagine the role of a logistics center by integrating it with the local neighborhood and focusing on the wellbeing of its workers.
The Challenge
Logistics centers are often seen as isolated, utilitarian spaces with little connection to the communities around them. We needed to balance operational efficiency with a people-first, community-driven approach.
What I did
We created a brand that served as a central hub for state-of-the-art logistics while doubling as a holistic, community-centered oasis seamlessly integrated into the suburban landscape.
