CBRE / STREET SENSE
*While confidentiality agreements limit what I can share, the following details are publicly available.
Madnum is a visionary mixed-use “living and working hub” that seamlessly integrates work, life, and leisure, fostering a dynamic and people-centric ecosystem where innovation, well-being, and collaboration thrive. Defined by its commitment to sustainability and modern urban values, it reimagines the city as an inspiring, connected, and forward-thinking experience. As a catalyst for cultural transformation, social change, and technological innovation, it offers a sustainable ecosystem of prime offices where companies drive progress, enhance creativity, and foster collaboration. Within this landscape, Utopicus - Colonial’s network of flexible spaces - provides an efficient, human-centered environment that empowers talent and shapes the future of work.
MY ROLE
NAMING
BRAND STRATEGY
CREATIVE STRATEGY
The Brief
Position this new mixed-use build so that is feels like an authentic extension of the city.
The Challenge
Developing an authentic urban extension of Madrid where experiences resonate with businesses & residents.
What I did
We crafted a fluid brand identity and storytelling that seamlessly blends living and working while harmonizing with Madrid’s creative, innovative spirit.
