CBRE / STREET SENSE
*While confidentiality agreements limit what I can share, the following details are publicly available.
Kimpton Hotels is a pioneer in boutique hospitality, redefining luxury with a heartfelt, personal touch. Kimpton creates uniquely immersive experiences that feel both stylish and welcoming. Unlike traditional hotel brands, Kimpton stands apart with its commitment to locally inspired design, and unexpected touches. Every property is a unique experience, reflecting the energy of each location while boldly blending creativity and storytelling in every corner.
MY ROLE:
BRAND POSITIONING
CREATIVE STRATEGY
F&B NAMING
The Brief
The iconic Los Monteros Hotel in Marbella, Spain, is now part of the stylish Kimpton family and in need of unique brand positioning.
The Challenge
Developing a unique and compelling brand narrative that re-positions Los Monteros for a fresh and new target audience.
What I did
I crafted a refined concept with a strong value proposition, brand persona, and creative strategy that was seamlessly translatable into the F&B activations, guest experiences, and overall brand identity and interior design.
